About Olaneed

The Founder

My name is Diana Bays. I started Olaneed because I couldn’t find what I was looking for beauty that felt honest, intentional, and quietly powerful. Not loud. Not performative. Just real.

Growing up between cultures and eventually settling in Switzerland, I was drawn to the idea that beauty could be a ritual, something you return to, something that grounds you. Olaneed was born from that belief: that the tools we use every day should be worthy of the life we’re building.

The Origin

Olaneed began as a visual exploration, early chapters of a brand still finding its language. Through those experiments, a clear thread emerged: the desire to create objects that feel like they belong in your life, not just on a shelf.

That thread became the Ritual Objects line. Our current collection of makeup brushes, lip care, and curated accessories designed to elevate the everyday. Each piece is considered, minimal, and made to last.

Soft Rebellion

Soft rebellion is our philosophy. It’s the quiet refusal to follow beauty standards that don’t serve you. It’s choosing presence over performance, intention over trend, and self-knowledge over self-improvement.

We believe beauty is not something you achieve. It’s something you remember.

ALL was always within.

The Olanity state is what we’re after: a way of moving through the world with ease, clarity, and a quiet confidence that needs no validation.

Our Commitments

• ✓  Clean Beauty — formulated without harmful ingredients, always transparent about what’s inside.
• ✓  Vegan & Cruelty-Free — no animal-derived ingredients, no animal testing. Ever.
• ✓  Designed in Switzerland — precision, quality, and a commitment to craft that runs through everything we make.
• ✓  Intentional Design — fewer, better things. Objects that earn their place in your routine.

#OlaneedIRL

Olaneed is more than a brand — it’s a community of people who are done performing beauty and ready to live it. The #OlaneedIRL movement is where that happens: real people, real rituals, real life.

Share your rituals, your mornings, your quiet rebellions. Tag us and become part of the story.